Global Craft Vodka Market: Overview
The demand within the global market for craft vodka has been rising on account of the growing number of breweries. The presence of traditional breweries in several regions across the world has played a major role in the growth of the craft vodka market. The manufacture of craft vodka has emerged as an art form in several regions. Moreover, craft vodka has gained popularity at a stellar rate across the globe, and people have welcomed this form of liquor with open arms. Hence, there is little doubt the fact that the global craft vodka market would accumulate voluminous revenues in the years to follow.
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The popularity of craft vodka has outdone the timeline of origin for vodka. The origin of vodka can be traced back to the middle of the previous century. Yet, craft vodka has gained as much popularity as any other forms of liquor. The use of craft vodka with several other drinks such as soda water and soft drinks has played to the advantage of the global craft vodka market. Moreover, craft vodka is considered to be a sapid side with meals which has also played to the advantage of the global craft vodka market.
The global market for craft vodka can be segmented on the basis of the following parameters: distiller type, end-use, and region. On the basis of distiller type, the global craft vodka market can be segmented into large-craft distiller, medium-craft distiller, and small craft distiller. The demand for small-craft distiller is the highest becomes it helps in brewing the best form of vodka. The market for craft vodka has gained prominence from the elite classes of the society, and this factor shall aid market growth.
Global Craft Vodka Market: Notable Developments
The global craft vodka market has been expanding at a stellar pace, and the market vendors have made use of the growing popularity of this form of vodka:
Some of the leading vendors including Heaven Hill Brands have upped their marketing game to attract a larger consumer base.
The leading vendors are focusing on leveraging the presence of multiple sellers of liquor in the emerging economies.
Some of the most prominent competitors operating in the competitive landscape of global craft vodka market include –
- Suntory Holdings Ltd.
- Tito’s Handmade Vodka
- William Grant & Sons Ltd
Global Craft Vodka Market: Growth Drivers
- Use at Annual Events and Celebrations
The trend of dedicated cocktail parties to celebrate new events, weddings, and other ceremonies has played a vital role in the growth of the global craft vodka market. Furthermore, the consumption of vodka is not limited to a particular age group, and people from young adults to the elderly have a taste for craft vodka.
- Dilution of Vodka is a Popular Trend
For people who do not prefer energetic drinks, craft vodka can be diluted in water to mellow down its taste. The solubility of craft vodka in water has led to increased use of this form of liquor.
Global Craft Vodka Market: Regional Outlook
On the basis of geography, the global craft vodka market has been segmented into North America, Europe, Latin America, the Middle East and Africa, and Asia Pacific. The consumption of craft vodka amongst elite groups in Europe has increased in recent times. The market for craft vodka in Asia Pacific is also gradually gaining momentum.
The global craft vodka market segmented as:
- Large craft distiller
- Medium craft distiller
- Small craft distiller
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