The ” In-vehicle Infotainment Market to 2025 by Operating System (Microsoft, QNX, Linux); Interaction Type (Touch-based, Vice-enabled, Physically Button Controlled and Gestures); & Connectivity Technology (Wi-Fi, Bluetooth and NFC) – Global Analysis and Forecast”
In-vehicle Infotainment Market to 2025 – Global Analysis and Forecast by Operating System, Interaction Type and Connectivity Technology. In-vehicle Infotainment market is expected to grow to US$ 33.16 billion by 2025 from US$ 19.66 billion in 2016. It is believed that there are more than billion cars on road worldwide. Also, people have been keen on keeping cars for longer times with them than ever before and therefore, the expenditures on the aesthetics and design of cars are expected to be more than ever before. It has also been said that a design of an infotainment system inside a particular car forms one criteria for the selection of cars by the consumers. Mobility is considered to be a desirable luxury and that is why people invest in the purchase of automobiles. Along with the sales of automobiles, access to diverse sources of entertainment and information available in the market has also become one of the essentials by the consumers with the rise of mobile computing technology.
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Currently, the in-vehicle infotainment market is experiencing staggering growth that is attributed to numerous factors. The most significant factors that have impacted the growth of this industry are more disposable incomes with consumers and consequently more number of passenger cars on the roads; higher traffic density leading to higher congestions and average time spent on the road by a traveler and the parallel advancements made in the consumer electronics industry. The consumer spending on automotive electronics and other allied accessories has changed drastically that present large opportunities for the businesses today.
Luxury brands have been the pioneers in adoptions for sophisticated in-vehicle infotainment systems in a bid to provide differentiated services to their customers. In the era of cut-throat competition, the ability of a premium car manufacturer to build an appealing and intuitive infotainment system could realize the difference between the success and failure of the brand in a particular market. Audi, BMW, General Motors, Mercedes-Benz, Jaguar-Land Rover are some of the automakers that have some of the most differentiated infotainment systems integrated into their car models. These luxury carmakers already have an established market in the developed countries.
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Touch-based interaction systems are more prominent in the in-vehicle infotainment systems across Europe and the world. However, due to shortcomings associated with this interaction type, automotive and infotainment suppliers together are looking for a more intuitive Human machine Interface (HMI). Voice-enabled systems are gaining popularity globally and in particular in the European region where technological penetration is very high. With voice recognition and gesture controlled systems, a driver is enabled to control the infotainment system with much lesser distractions as compared to touch-based systems. Developments in speech recognition technology as well as gesture controlled interactive systems to further drive the adoptions of in-vehicle infotainment systems in Europe. The global in-vehicle infotainment market by geography is segmented into five regions including North America, Europe, Asia Pacific, Middle East & Africa and South America. The key players profiled in the report are Alpine Electronics, Inc., Harman International, Panasonic Corporation, JVC Kenwood Corporation and Clarion Co. Ltd. Also, Pioneer Corporation, Visteon Corporation, Garmin Ltd. Denso Ten Limited and Continental AG are other key companies in the in-vehicle infotainment market.
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Table of Contents
- In-vehicle Infotainment Market – Key Takeaways
- In-vehicle Infotainment Market – Market Landscape
- In-vehicle Infotainment Market – Key Market Dynamics
- In-vehicle Infotainment Market – Analysis
- In-vehicle Infotainment Market Analysis – By Product
- In-vehicle Infotainment Market Analysis – By Component
- In-vehicle Infotainment Market Analysis– by Deployment
- In-vehicle Infotainment Market Analysis– by End User
- In-vehicle Infotainment Market Revenue and Forecasts To 2027
- In-vehicle Infotainment Market – Industry Landscape
- In-vehicle Infotainment Market – Key Company Profiles
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